Tiffany & Co. unveils newest 'Blue Book'



The Tiffany "Majestic" diamond necklace from the "Blue Box Collection" features round brilliant and pear-shaped diamonds set in platinum. Photo Credit: Tiffany & Co.

New York—Tiffany & Co. has revealed its latest "Blue Book," the retailer's annual presentation of its most spectacular diamond and gemstone jewelry designs.

Sent out to customers each year since 1845, the Blue Book catalog was designed by founder Charles Lewis Tiffany to entice customers to visit his store.

The brand has continued in the tradition with its latest Blue Book, which features a collection of jewelry that is varied in design but unified in its display of exceptional diamonds and gemstones.

This year's collection includes the Tiffany "Majestic" necklace, a design inspired by the splendor of royal jewels. According to Tiffany & Co., it took more than a year to procure the more than 300 pear-shaped and round brilliant stones that form the necklace and over 700 hours to create. The sparkling stunner features a bevy of diamond florets set in individually crafted platinum mountings surrounding a 30.31-carat, E color, internally flawless detachable diamond drop.

Diamonds are also showcased in a selection of glamorous rings as well as the book's "Fringe" necklace, a design of fluid lines and motion that features a 20.01-carat, D color, internally flawless diamond in a rectangular modified brilliant cut. The design is accented with 61 round-, 33 cushion- and 30 marquise-cut diamonds in platinum.

The retailer, which has lately been promoting its yellow diamonds in consumer fashion magazines, has highlighted the stones in its Blue Book as well via a triple-drop pendant with three rare fancy vivid yellow diamonds: a rectangular-shaped, 13.09-carat yellow diamond and two approximately 6-carat yellow diamonds that are among the most sought-after stones in the world, Tiffany says.

Colored gemstones of esteemed origin are on full display, too, including pieces crafted from highly coveted Kashmir sapphires, vibrant tourmalines and rubellites, tanzanite and kunzite.

Having published decades of Blue Books, Tiffany has built up an archive that has come to form a detailed chronology of the brand's role in American design, with past books chronicling some of the French and Spanish Crown Jewels reset into Tiffany designs, jewels that won gold medals at the world fairs of the late 19th century, as well as dazzling examples of 1920s art deco jewelry and cocktail-style pieces from the 1940s and '50s, among much more.